So you just built the most amazing website, but how great is it if no one can find it?
Majority of web traffic comes from search engines, which targets people to find what you are offering. Search engines crawl websites and build an index, which determines a site’s rank. This algorithm is based on relevancy, credibility and connections (links). Search Engine Optimization (SEO) increases your site’s visibility in an organic search result ranking. Which means the better the SEO, the more likely you are to be found.
It’s also important to consider that what is good for the user is also good for search engines, since search engines are made to help the user. A successful web presence means having optimized, relevant and valuable content that works hand in hand with good technical SEO. This includes:
- Relevant keywords in titles, text and metadata
- Strong site architecture with proper semantics
- Clear hierarchy and text links with anchor text
- Descriptive alt tags on images with appropriate names
- URLs that contain important keywords
- Sitemaps and/or breadcrumbs
- Video transcriptions
Designing a website with the user in mind that promotes a good User Experience stimulates a positive experience that encourages sharing, bookmarking and returning visits, which all contribute to SEO. With machine learning, search engines are becoming smarter and take linking patterns and site metrics on user engagement, such as click through rates, into consideration.
Don’t you like it when a website loads quickly? So do search engines. As a developer, you can contribute to this by writing clean code, removing unnecessary spaces or characters, and removing unused code. Making the website responsive is also important when it comes to SEO because it is recognized by search engines.
If you incorporate relevant content and good technical SEO throughout your development, you will create a successful web presence that will not only look good but also allow your site to be found within search engines.