As data-driven designers, our first step was to study the current trends in the marketplace. We then talked to a few breweries to learn about what drives them to create content and share that content with users. These were crucial first steps because this was a domain we didn't know too much about. Creating content for breweries that is. We know plenty about beer.
Once we had a good understanding of the market and our content creators, we got to work sketching and mocking up a few basic layouts. With these in hand, we took to the streets to get feedback. Having potential users test our potential ideas helped us remove unneeded features and add details we overlooked.
This simple approach to user testing gave us the data we needed to build a high-quality product for day one.