Strategy & discovery
Digital experiences are an investment. They take time and a high level of effort to get right. Which can’t happen without meticulous and thorough planning. Our team kicks off each project with a discovery workshop. During this two-day session, we work to understand your current problems, needs, and timeline drivers through a series of collaborative exercises.
We will talk, in-depth, about your users, where they come from, how they interact with your site, and what problems they face. We will explore your brand’s voice and tone and how those should be used to amplify your content and connect with users in the form of messaging and a cohesive design ethos. Finally, we diligently plan the project’s timeline and major milestones to ensure we meet your organization’s needs.
In order to make a lasting impression, you have to start by understanding your audience. Our team kicks off each brand development project by creating a strategic focus. We research, study and analyze our partners’ markets and interview key stakeholders to better understand how consumers view the product. Establishing an organization’s voice and tone allows our team to craft a custom, one of a kind brand ethos that stands out in any market.
Moreover, our team will work with you to ensure you have the tools and weapons you need to continue to propel your brand forward. Our team creates brand guidelines, social media messaging, and print collateral for offline activities.
UX & UI design
We thrive on designing digital experiences that meld rich content and compelling visual narratives. Our job, throughout the course of a project, is to focus on how we can make a platform an efficient tool for the users engaging with it. Moreover, we will focus on helping users find, save, consume, and share content in the most efficient and effective ways possible.
One of our core mission tenets is to ensure we never overlook the importance of putting content first. Understanding what, why, and how each piece fits into design allows us to craft just the right approach to amplify an organization’s mission and build engagement. This kind of design thinking increases partner engagement and allows for a more seamless follow-up journey. Our goal each project is to develop a strong digital experience that not only impresses and delights after launch but can carry an organization and its many useful resources forward for years to come.
We believe strongly in building platforms that perform and scale for years to come. Each experience is fully responsive so we can meet audiences in any and all locations. We place a heavy emphasis on creating performance-driven, accessible web products that serve users. We use modern testing frameworks to ensure we meet performance benchmarks and talk through the pros and cons of features with our partners to ensure they understand the trade-offs.
Our team builds digital destinations using established open-source platforms such as WordPress, Ruby on Rails, and React and also integrates with familiar third-party tools such as Mailchimp, D3, Mapbox, and others. We’re adept at making integrations feel seamless both for users and the staff maintaining the site which allows our partners to focus on what they do best: growing their user bases.