About Us

Made by Munsters crafts AI-native applications that turn complex business problems into simple, useful products.

We’ve been designing and building digital products since 2011, but today our focus is helping businesses create AI-native applications that change how work gets done.

We don’t simply add AI to an existing process. We work with your team to understand the bottlenecks, repetitive tasks and decisions slowing you down, then design a smarter workflow around them.

Our background in product design, engineering, storytelling and data helps us turn complex systems into applications that feel clear, useful and easy to adopt. We build collaboratively, combining your team’s expertise with our ability to design and develop practical AI solutions.

Development

Discovery

Strategy

PROTOTYPING

VALIDATION

AUTOMATION

STARTUPS

AI-NATIVE

HEALTHCARE

FINTECH

EXPERIENCE DESIGN

Our Team

Kurt Cunningham, a principal partner at Made by Munsters, designs and developments digital destinations that connect with users.

Kurt Cunningham

Principal Partner

Joey Kirk, a principal parter at Made by Munsters, leverages user-centered design principals to design unique WordPress experiences.

Joey Kirk

Principal Partner

Clay Carpenter, often referred to as the "robot" at Made by Munsters, develops custom WordPress sites.

Clay Carpenter

Director of Technology

Work Smarter, Right Now

Stop wasting time on work that should run itself.

01.

Discovery & Ideation

We start by understanding how your business actually works—not how a process looks on paper. Together, we identify the repetitive tasks, disconnected tools, manual decisions, and bottlenecks slowing your team down.


From there, we map the people, information, and systems involved. This gives us a clear picture of where AI and automation can create meaningful value—and where they would only add unnecessary complexity.


The result is a practical plan built around real problems, measurable outcomes, and the people who will use the final product.

02.

AI Strategy & Product

Not every problem needs AI, and adding a chatbot to an existing workflow rarely fixes the underlying issue. We help determine where AI belongs, what it should do, and how it can support your team without getting in the way.


Together, we define the application, its users, its core capabilities, and the information it needs to work effectively. We also account for security, governance, human oversight, and the systems it must connect with.


Before development begins, you’ll have a focused product strategy and a clear path from idea to launch.

03.

Experience Design

Powerful technology is only useful when people understand how to use it. We design AI-native applications that make complicated processes feel clear, familiar, and easy to navigate.


Our work includes user flows, application structure, interfaces, prototypes, and the interactions between people and AI. We pay particular attention to how results are explained, reviewed, corrected, and acted upon.


The goal is not to make the AI feel impressive. It is to build a product your team can trust and use every day.

04.

AI + Automation

AI applications are only as useful as the information and workflows behind them. We help connect your documents, business knowledge, data, and existing tools so the application can perform meaningful work.


That may include document processing, internal knowledge search, intelligent recommendations, automated reporting, approvals, follow-ups, or multi-step workflows that previously required hours of manual effort.


We design each system with clear controls and human review where it matters, allowing your team to move faster without losing visibility or oversight.

05.

POC & Validation

Before investing in a full build, we create a working version of the product so your team can see it, use it, and challenge it.


Prototypes help us validate the workflow, test AI outputs, uncover missing requirements, and determine whether the solution will create enough value to justify further development. Real feedback replaces assumptions before they become expensive mistakes.


You’ll leave this phase with a clearer product, stronger technical direction, and confidence in what should be built next.

06.

AI-Native Application Development

We design and develop custom applications built around your business—not generic software that forces your team to change how it works.


Our applications can combine modern interfaces, AI models, workflow automation, document intelligence, databases, and integrations with the tools you already rely on. We handle the full process from architecture and development through testing, deployment, and continued improvement.

The result is a secure, scalable product designed to solve a real operational problem and keep delivering value long after launch.

Branding

— Brand strategy

— Identity development

— Digital and print collateral

— Brand guidelines

Strategy & Discovery

— Research and data analysis

— Stakeholder and user interviews

— User flows and customer journey

— Information architecture

Design

— Adaptable design systems

— Modular-based layouts

— Small to large data visualizations

— Illustrations and iconography

Engineering

— Mobile-first, responsive layouts

— WordPress CMS implementation

— Accessible web pages

— Quality assurance & testing

Joe Biden and Ernest Moniz discuss climate change. We built a unique digital destination for the Energy Futures Initiative on WordPress.
  • Energy Futures Initiative

    Design + Development + Strategy

    A central hub for the rigorous, science-based analysis work authored by EFI that identifies the fastest pathways to a low-carbon energy transition